Sending an email that includes a PDF of what your company does to prospective clients can be a good idea, as it can provide a clear and concise overview of your company’s capabilities and services.
Plan
However, it’s important to ensure that the email is well-crafted and targeted specifically to the recipient, rather than being a generic message that is sent to many people.
When crafting your email, you should aim to
- Introduce yourself and your company, and explain why you are reaching out to the recipient.
- Highlight the key benefits of working with your company, and how your services can help the recipient achieve their goals.
- Provide a clear call-to-action, such as inviting the recipient to schedule a call or meeting to discuss their needs further.
- Attach the PDF document that provides more detailed information about your company’s services.
Careful
It’s also important to keep in mind that many people receive a large volume of unsolicited emails, so it’s a good idea to keep your initial email brief and to the point. If the recipient is interested in learning more, they can review the attached PDF document for more information.