Photo by Austin Distel on Unsplash
Photo by Austin Distel on Unsplash

Is it a good idea to send an email including a PDF of what my company does to prospective clients?

Sending an email that includes a PDF of what your company does to prospective clients can be a good idea, as it can provide a clear and concise overview of your company’s capabilities and services.


However, it’s important to ensure that the email is well-crafted and targeted specifically to the recipient, rather than being a generic message that is sent to many people.

When crafting your email, you should aim to

  1. Introduce yourself and your company, and explain why you are reaching out to the recipient.
  2. Highlight the key benefits of working with your company, and how your services can help the recipient achieve their goals.
  3. Provide a clear call-to-action, such as inviting the recipient to schedule a call or meeting to discuss their needs further.
  4. Attach the PDF document that provides more detailed information about your company’s services.


It’s also important to keep in mind that many people receive a large volume of unsolicited emails, so it’s a good idea to keep your initial email brief and to the point. If the recipient is interested in learning more, they can review the attached PDF document for more information.

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